Wix SEO Keyword Research
What is Keyword Research and do I Need It?
Not every Wix website owner knows what a keyword is, or why they should choose them.
Keywords are the words/expressions you want your site to get found for when people use search engines to find sites like yours. Each keyword can be 1, 2, 3, 4 or more words long. Some Wix site owners have trouble with the initial concept of a keyword (singular) being numerous words (plural) long, so if it makes this SEO keyword advice any easier to understand, you can think of a keyword as instead being an expression you want your site to be found for, with that expression being any number of words long.
Choosing the right keywords to target and then successfully setting your website up to be found for them is often the reason why some businesses get found online and become successful while others don't. Because of that, it is clearly essential that every site owner takes their time in choosing their keywords carefully. Site owners are often torn between a multitude of keywords, so at this point it makes sense to examine which keywords make the most commercial sense, and then use those as the main keywords you build your Wix search engine optimization strategy around.
Deciding exactly which keywords should be your main ones can be a challenge, so I'm happy to provide the following advice on how to choose the right keywords for your website:
What level of competition exists to be found for that keyword?
Some keywords are more valuable than others. Who wouldn't like to have a site that ranks at the top of page 1 for the keyword "designer watches"? It's super competitive. As a new website, realistically you are not going to be able to rank well for a super-competitive keyword like that, not at first anyway. There are just too many well established websites competing for that exact short and simple keyword. The good news is that there is another way. Instead of trying to rank for "designer watches" and get site visits from the millions of people who search that keyword every day, try a longer but less competitive version (known as "long-tail" of the same keyword, such as "Designer Watches Dallas". Doing so will allow you to get out of a race you were never going to win and puts you in a much better position to rank much higher in a less competitive market, making you a bigger fish in a smaller pond.
2- Search Volume:
Google (in their Google Keyword Planner tool) define Keyword Volume as follows "“The average number of searches for this keyword and its close variants based on the targeting settings and date range you’ve selected. You can use this information to see how popular your keywords are during a certain time of the year.”
That might make sense to a digital marketer, but might leave busy business owners scratching their heads a little. Therefore, a simpler way to think about search volume is to simply consider it the amount of times a keyword is searched for over a given time.
Google Keyword Planner is the most popular tool small businesses use for choosing keywords, for 2 reasons.
1- it's from Google, and nobody knows their own data better than they do.
2- It's free.
There are many premium keyword planning tools out there for you to use, but if you are a small business who isn't planning to compete with multinationals, I recommend you use Google Keyword Planner for doing your keyword research and choosing your keywords.
3- Close Connection:
Is there a close connection between your keywords and the content of your site?
You might love to rank for "Designer Watches Dallas", but if your business is all about selling designer clocks in California, there's no point in attempting to rank for designer watches anywhere, no matter how much less competitive the watches keyword may be or how much higher the search volumes for it are. Google employ an army of quality raters who check to make sure that the results that show up in search results are accurate to the searches conducted and in line with all 167 pages of Google guidelines. Yes, 167 pages of guidelines on what makes a good website.